Privacy Policy

NI Wheelie Experience is a sole-trader motorcycle experience and training business based in Northern Ireland.

For the purposes of UK data protection law, the operator of NI Wheelie Experience is the data controller responsible for personal information collected and used by the business.

Website: www.niwheelieexperience.co.uk

For privacy enquiries, use the business contact details provided on the NI Wheelie Experience website.

Depending on how someone interacts with NI Wheelie Experience, we may collect:

• Name
• Email address
• Telephone number
• Address where reasonably required
• Date of birth or age confirmation where required
• Booking details
• Information submitted through Register Your Interest, booking or contact forms
• Details of enquiries and communications
• Payment and transaction information
• Marketing preferences and consent records
• Emergency contact information where required
• Safety and participation information
• Waivers, declarations and participation records
• Relevant health or medical information where genuinely necessary for participant safety
• Photographs or video where appropriate permission has been obtained
• Competition or promotional-entry information
• IP address, browser information, device information and website activity
• Cookie and analytics information where applicable

We aim to collect only information reasonably necessary to operate NI Wheelie Experience safely, effectively and lawfully.

We may collect personal information when someone:

• Visits our website
• Completes our Register Your Interest form
• Completes a contact form
• Makes an enquiry
• Requests or makes a booking
• Makes a payment
• Contacts us by telephone, email, social media or messaging service
• Attends an NI Wheelie Experience session or event
• Completes a waiver, safety declaration or participation form
• Opts in to marketing
• Enters a competition or promotion
• Gives permission for photographs or video to be used

Certain technical information may also be collected automatically through cookies and similar technologies.

We may use personal information to:

• Respond to enquiries
• Record and manage registrations of interest
• Provide requested launch or booking-availability updates
• Arrange, confirm and manage bookings
• Process payments and refunds
• Provide our services
• Contact customers about bookings, sessions or enquiries
• Confirm participant age or eligibility
• Manage participant and public safety
• Maintain appropriate safety, incident and insurance records
• Deal with accidents, incidents, complaints or legal claims
• Prevent fraud or misuse
• Operate, secure and improve our website
• Improve our services and customer experience
• Maintain financial and accounting records
• Meet tax, insurance, legal and regulatory requirements
• Send marketing communications where legally permitted
• Administer competitions and promotions
• Use approved photographs or video for marketing purposes

We will not use personal information for an incompatible purpose unless permitted or required by law.

Depending on the circumstances, NI Wheelie Experience may rely on:

Health information is special-category personal data under UK data protection law.

Because NI Wheelie Experience involves a motorcycle-related activity, we may occasionally need limited information about a health condition, injury or other issue relevant to someone's ability to participate safely.

We will only request information that is reasonably necessary.

Where special-category information is processed, NI Wheelie Experience will identify and document an appropriate lawful condition under UK data protection law.

Depending on the circumstances, this may include explicit consent or another condition permitted by law.

Health information will not be used for marketing.

Access will be limited to people who genuinely need the information.

In an emergency, information may be processed where permitted by law and necessary to protect someone's vital interests.

Information submitted through our Register Your Interest form will be used to record interest in NI Wheelie Experience and provide information or updates requested by the person submitting the form.

This may include contacting them when bookings become available or providing relevant launch information.

Registering interest does not automatically give NI Wheelie Experience permission to send unrelated ongoing promotional marketing.

Where consent is required for promotional marketing, a separate opt-in will be provided.

NI Wheelie Experience may send information about:

• Booking availability
• Offers and promotions
• Events
• Competitions
• New services or experiences
• Business news and updates

Where consent is required, electronic marketing will only be sent after the individual has actively chosen to receive it.

Marketing consent must not use pre-ticked boxes.

People can unsubscribe at any time.

Every marketing email should provide an easy way to unsubscribe.

Opting out of marketing will not prevent necessary communications concerning an existing enquiry, booking or payment.

We may retain a minimal suppression record after someone unsubscribes so that their preference continues to be respected.

Payments may be processed using third-party payment providers including Square.

Payment providers process payment-card information through their own secure systems and according to their own privacy policies.

NI Wheelie Experience does not normally receive or store complete debit or credit card information.

We may retain transaction information including:

• Customer name
• Amount paid
• Booking details
• Payment status
• Date
• Transaction reference
• Refund information

This may be retained for customer-service, accounting, tax, fraud-prevention and legal purposes.

NI Wheelie Experience does not sell personal information.

Where reasonably necessary, information may be shared with:

• Website hosting providers
• Payment processors
• Email and communication providers
• Booking or customer-management providers
• IT and data-storage providers
• Accountants
• Professional advisers
• Insurers
• Insurance brokers
• Legal advisers
• Contractors assisting with operation of the business
• Government bodies
• Regulators
• Emergency services
• Courts
• Law-enforcement agencies where required or permitted by law

Where another organisation processes information on our behalf, appropriate data-protection arrangements should be used.

The NI Wheelie Experience website is hosted and supported using GoDaddy services.

Information submitted through the website may therefore be processed or stored using GoDaddy systems or service providers.

Other third-party services may also provide website functionality, analytics, communications, payments or booking services.

Where personal information is transferred outside the United Kingdom, appropriate safeguards or lawful transfer mechanisms will be used where required.

The website may use cookies and similar technologies.

Cookies may be used to:

• Make the website operate correctly
• Maintain security
• Remember user preferences
• Understand website use
• Measure website performance
• Provide analytics
• Support advertising or marketing features where those features are used

Some cookies are strictly necessary for operation of the website.

Where consent is required, non-essential cookies will not be placed until the visitor chooses to accept them.

Visitors should be able to accept, reject or manage non-essential cookies.

Further information is available in our Cookie Policy.

NI Wheelie Experience may operate accounts on platforms including Facebook and Instagram.

If someone interacts with NI Wheelie Experience through a social-media service, their information may also be processed by that service according to its own privacy policy.

NI Wheelie Experience may take photographs or video during experiences, events or promotional activities.

Where identifiable photographs or video are intended to be used for promotional, advertising or social-media purposes, appropriate permission will be obtained where required.

Marketing photography consent should be separate from essential participation requirements wherever appropriate.

Information collected through competitions or promotions may be used to administer the promotion, contact winners, provide prizes and fulfil associated legal or administrative requirements.

Entering a competition does not automatically give NI Wheelie Experience permission to add the person to an unrelated marketing list.

Marketing consent will be requested separately where required.

NI Wheelie Experience will not keep personal information longer than reasonably necessary.

Retention periods may take account of:

• The reason the information was collected
• The duration of our relationship with the customer
• Booking requirements
• Customer-service requirements
• Accounting and tax requirements
• Insurance requirements
• Health and safety requirements
• Accident or incident records
• Possible complaints
• Potential legal claims
• Legal and regulatory obligations

Information no longer required will be securely deleted, destroyed or anonymised where appropriate.

Marketing information may be retained until consent is withdrawn or the individual unsubscribes.

A minimal suppression record may then be retained to ensure the person's marketing preference continues to be respected.

Reasonable technical and organisational security measures will be used to protect information against:

• Unauthorised access
• Unauthorised disclosure
• Loss
• Misuse
• Alteration
• Destruction

Access should be restricted to people and service providers who genuinely require it.

No internet transmission or electronic-storage method can be guaranteed to be completely secure.

Depending on the circumstances, people may have rights including:

• The right to ask whether we hold information about them
• The right to request access to their information
• The right to have inaccurate information corrected
• The right to request deletion in certain circumstances
• The right to restrict processing in certain circumstances
• The right to object to certain processing
• The right to data portability where applicable
• The right to withdraw consent
• The right to object to direct marketing

The right to object to direct marketing is absolute.

People wishing to exercise a right should contact NI Wheelie Experience using the business contact details shown on the website.

Identity verification may be required.

NI Wheelie Experience does not currently use solely automated decision-making that produces legal or similarly significant effects on customers or participants.

If this changes, this Privacy Policy will be updated.

NI Wheelie Experience riding sessions are intended for people aged 18 or over.

We do not knowingly accept under-18s as participants in our wheelie experience.

If we discover that children's information has been collected inappropriately, reasonable steps will be taken to deal with it appropriately.

Anyone concerned about the way NI Wheelie Experience has handled their personal information should contact us first so that we can investigate.

They also have the right to complain to the UK's data-protection regulator.

The legal regulator is the Information Commission and the organisation continues to be known publicly as the ICO.

Website: www.ico.org.uk

ICO helpline: 0303 123 1113

Our website may contain links to third-party websites.

NI Wheelie Experience is not responsible for those organisations' privacy practices.

Visitors should review the relevant organisation's privacy information before providing personal information.

This Privacy Policy may be updated to reflect changes to:

• Our website
• Our services
• How information is processed
• Service providers
• Data protection law
• Regulatory guidance

The latest version will be displayed on this page together with its last-updated date.

NI Wheelie Experience

Website: www.niwheelieexperience.co.uk

Email: [email protected]

Phone: 07801 749063